If you’re not familiar with Ikea, the short explanation is that Ikea is a furniture store. Ikea, though, has evolved into more than a furniture store. It now advertises itself as “The Life Improvement Store.”
That’s quite a claim to make.
I think most people are looking for some way(s) to improve their lives. Whether shorter commutes, a better phone plan, a more efficient way to clean the bathroom - we’re all looking for ways to improve our lives. Can Ikea really do it, though?
First off, let’s remember that most products purchased at Ikea require assembly. They are do-it-yourselfers. And, isn’t that what life is? Ultimately, it’s up to each of us to take the step(s) needed to improve our lives - cut down on soda, cut down on time spent in front of the television, cut down on negative thoughts. So, we can go to Ikea, look for inspiration, look for encouragement, but then ultimately we’ve got to do it ourselves.
To be fair, Ikea doesn’t send us home without any guidance. Each piece of furniture I’ve bought (bookcases, dressers, desk chairs, tables) comes with instructions. However, most of those instructions utilize drawings rather than written directions, and the instructions are often ambiguous and not at all easy to understand and execute. Such as life. I may know I need to sleep for an hour more each night; however, knowing how to accomplish that isn’t easy.
Let’s not forget - Ikea is a furniture store. And, honestly, my home is just one part of my life. Yes, I crave the sanctuary my home offers - my king-sized bed, my patio swing, my red dining table. But having a tranquil home isn’t all there is to my life. Let’s not forget our relationships, our workplaces, our cars (because some people probably spend more time in their cars each day than their homes).
It’s a wonderful tag line. I gotta give Ikea credit. Such a promise, your whole life improved, simply by purchasing Ikea’s products.